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February 28th, 2023
Immersal Oy launches Immersal City-Scale Visual Positioning System

The new 5G-enabled smart city Visual Positioning System offers unmatched accuracy and new business opportunities for mobile network operators and their customers

(Helsinki, Finland & Barcelona, Spain) Immersal Oy, part of Hexagon, announced today at Mobile World Congress (MWC) in Barcelona, Spain, the launch of Immersal City-Scale, a Visual Positioning System (VPS). This innovative solution offers unmatched accuracy in outdoor location-based services for mobile network operators and their enterprise customers.

“The metaverse and specifically the Spatial AR (Augmented Reality) that we are simplifying and bringing to everybody has been a great promise for years. Billions have been and continue to be invested in next-generation Visual Operating Systems, smart glasses and futuristic gadgets. Today, with Immersal’s personal metaverse app, we bring the metaverse to you – everyone, everywhere. That is big,” says Anttoni Vesterinen, CEO of Immersal.

Mobile network operators can purchase the Immersal city-scale VPS maps and sell the service to companies in various industries, including logistics, postal services, food delivery, public safety, gaming, entertainment, retail, and advertising. With its advanced mapping capabilities, the Immersal VPS streamlines the way businesses access location data, enabling more advanced location-based applications. Proprietary computer vision algorithms and advanced mapping techniques lead to the system’s unparalleled accuracy, precision and reliability.

Immersal City-Scale offers a wide range of possible applications, including:

  • Augmented reality experiences for tourists and visitors at landmarks, museums and other attractions.
  • Location-based advertising and marketing, providing businesses with accurate data on customer behaviour and preferences.
  • Emergency response and public safety, allowing first responders to locate individuals in need of assistance quickly.

Immersal Oy will release ready-made Immersal City-Scale VPS maps for Helsinki in March 2023, followed by Tokyo, Seoul, and San Francisco before June 2023. Immersal City-Scale provides an ideal platform for creating engaging and interactive experiences that are seamlessly integrated with the physical environment. The company is looking for partners to collaborate on creating immersive content such as AR art, AR games, and other location-based experiences using its cutting-edge Visual Positioning System (VPS) technology.

“As a great use case for 5G, Immersal City-Scale offers a wealth of new business opportunities for mobile network operators,” says Anttoni Vesterinen, CEO of Immersal. “The large-scale mapping capabilities set it apart from other solutions in the market and, for the first time, make city-scale applications possible. We’re excited to see how this technology will affect the way businesses use location data to enhance their offerings and improve the user experience.”

The Immersal City-Scale is designed for ease of use, allowing mobile network operators to integrate it into their existing infrastructure seamlessly. This eliminates the need for complex and costly deployments, making the technology accessible to a wider range of businesses.

Immersal is dedicated to bringing the most advanced and innovative technologies to the market. This 5G-enabled, smart-city VPS can transform the way businesses access and use location data.
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device.

Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at and follow us @HexagonAB.