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September 8th, 2011
James Bond: The New Face of Indian Railways?

Daniel Craig, who will star in “Bond 23,” the next James Bond sequel, is likely to be signed as the official ambassador of Indian Railways, Dinesh Trivedi, India’s railways minister, said in an interview. He hopes that having Mr. Craig as brand ambassador will revamp the reputation of India’s rail network, which he says is in urgent need of an “image makeover.” Indian Railways, a state-run mammoth organization, is better known for running behind schedule than for its cutting-edge technology. Its trains are generally packed, old and slow. This is in sharp contrast with the suave image cultivated by James Bond, who typically cruises in sleek, high-speed MI6 vehicles fully kitted with gizmos and gadgets. Read More