Asian Surveying & Mapping
Breaking News
Outsight Expands into Asia-Pacific with a New Hong Kong Office to Propel the Deployment of of It’s 3D Lidar Software
Following its recent expansion across Europe with the establishment...
Hexagon and Hitachi Zosen sign agreement to provide TerraStar-X Enterprise corrections in Japan
Calgary, Canada – Hexagon’s Autonomy & Positioning division and Hitachi...
China launches “Macao Science 1” space exploration satellites
JIUQUAN, May 21 (Xinhua) -- China successfully sent two...
Isro’s Chandrayaan-3 launch likely on July 12
The Indian Space Research Organisation is expected to launch...
SpaceX sends Saudi astronauts, including nation’s 1st woman in space, to International Space Station
Saudi Arabia’s first astronauts in decades rocketed toward the...
Singapore Tourism Board partners with Google to create Augmented Reality tours
Google’s ARCore and the Singapore Tourism Board (STB) launched...
India’s New Space Policy Allows Full Private Sector Involvement
Long dominated almost exclusively by the government, the Indian...
Bayanat, Yahsat and ICEYE announce an ambitious program to broaden commercial opportunities across the UAE space-ecosystem
The program aims to develop a constellation of five LEO...
International Code Council and Dubai Municipality Sign Memorandum of Understanding to Promote Safe, Innovative Construction
The collaboration supports the position of the Emirate of...
Malaysian Space Agency receives Geospatial World Excellence Award for use of technology in monitoring rice crops
KUALA LUMPUR, May 7 — The Malaysian Space Agency...

April 30th, 2020
Neighborhood Geodemographic Segments as KML, GeoJSON, Shapefile

NEWTON, MA (USA) – The Maptitude 2020 Geodemographic Segmentation data for the USA are available now. Out-of-the-box, Maptitude provides detailed data for the entire country. The addition of a comprehensive and free demographic segmentation ensures that Maptitude will continue to be at the forefront of the location intelligence revolution.

Maptitude allows you to target a lifestyle within an area, find the lifestyle composition of a given area or around a location, isolate demographic segments or subsegments, and identify the key populations driving the growth of your most successful sites.

The 8 segments and 32 subsegments provide an intuitive way to explore the demographic makeup of neighborhoods across the country. These locations can be analyzed with the tools and data included with Maptitude, such as spatial/SQL filters, reports, and radius/ring tools.

The ability and desire to perform geographic micromarketing or “local marketing” has been rapidly increasing. But making sense of spatial patterns to identify ideal populations is a daunting task for most market research analysts. The Maptitude Geodemographic Segmentation presents demographic data in a way that is easy to visualize and interpret, allowing you to identify potential business or franchise locations.

The Geodemographic Segmentation data will help you discover target markets that you didn’t even know you had! Using the data, you can export meaningful demographic descriptions for your territories and create attractive maps that clearly show business opportunities.

The data are also available as shapefile, KML, KMZ, or GeoJSON for a fee. If you have any questions about Maptitude or data availability contact the Maptitude team.