Asian Surveying & Mapping
Breaking News
Neo Space Group Completes Acquisition of UP42 from Airbus Defence and Space
Neo Space Group (NSG) has officially finalized its acquisition...
Launch of Australia’s 1st orbital rocket, Gilmour Space’s Eris-1, delayed again
Update for 6:15 p.m. ET on July 1: Gilmour Space...
SAASST, UAE Space Agency strengthen scientific partnership
SHARJAH- Prof. Hamid M.K. Al Naimiy, Director of the...
Shubhanshu Shukla to speak to students and ISRO scientists this Friday
Indian astronaut Shubhanshu Shukla will interact with school students...
ISRO hands over 10 advanced technologies to Indian firms in major push for space commercialisation
The Indian Space Research Organisation (ISRO) has transferred ten...
DIGIPIN Launched: India Embraces Geospatial Precision in Digital Addressing
IIT Hyderabad (IITH), in partnership with the Department of...
HAL to build, market Isro’s SSLV in landmark deal
New Delhi, Jun 20: In a historic move for...
Taiwan developing space capabilities for all-weather imaging
TAIPEI (TVBS News) — Taiwan is advancing its space...
Honda hails successful test of reusable rocket as it looks to get into the space business
Tokyo — Japan's second-biggest carmaker, Honda, has successfully tested...
China’s space program provides larger platform for broader international cooperation
BEIJING -- Experts from China's manned space program said...

March 26th, 2020
GfK releases RegioGraph 2020

New version of geomarketing software now available

GfK has released a new version of its geomarketing software RegioGraph. In addition to the latest maps and purchasing power data, RegioGraph 2020 offers an enhanced planning interface, a new layer of Europe’s two-digit postcodes and expanded features for the online-based RegioGraph TeamConnect add-on, among other new additions.

Companies from all industries use RegioGraph to analyze and display any data with a location component. This reveals trends and relationships in their information that are otherwise hard to spot. By incorporating detailed data on potential, such as the included GfK Purchasing Power 2020, users can pinpoint promising locations and regions in their markets. These location insights help decision-makers involved with sales, marketing and expansion endeavors illuminate weaknesses in their operations and discover new market opportunities. The software also offers professional tools for planning sales territories, analyzing branch networks and optimizing advertising distribution regions. As such, RegioGraph delivers objective insights that bring clarity to any business decision with a location component.

GfK’s software developers add new features and enhancements to RegioGraph on an annual basis in order to respond to evolving market trends and users’ needs.

“Last year, we created the RegioGraph TeamConnect add-on in response to our clients’ request for the ability to share results and insights from the desktop version of RegioGraph with their colleagues online,” explains Patrick de la Chaux, senior consultant and RegioGraph training instructor for GfK’s Geomarketing solution area. “After receiving such positive feedback, we spent this past year working on new developments for RegioGraph TeamConnect, which now supports the utilization and display of almost all types of analyses available in the software. RegioGraph 2020 also offers numerous new features that help users carry out regional analyses and make business decisions with greater confidence, even amidst complex, rapidly changing markets.”

New additions to the 2020 software version:

  • Enhanced planning view: A new dashboard interface allows users to plan more effectively thanks to side-by-side viewing of a map, table and charts and easy access to powerful sales territory optimization tools.
  • RegioGraph TeamConnect: This add-on lets users share results online with their team for more streamlined decision-making. Compared to the 2019 version, the new add-on imports legends and labeling options exactly as they are in the associated RegioGraph project. Users can display almost any type of analysis and access an overview table with a filter function for each layer.
  • Layer of Europe’s two-digit postcodes: Beginning with the 2020 version of the software, a map of Europe’s two-digit postcodes is included with RegioGraph.
  • The software also comes with the latest maps and data (purchasing power, households, inhabitants) for a European country of choice.

RegioGraph supports a broad range of tasks ranging from locating target groups and optimizing marketing campaigns and sales territories to creating more effective store and supply networks.

About RegioGraph
First launched in 1991 by GfK’s Geomarkting solution area, RegioGraph offers comprehensive tools for answering the many location-based questions faced by companies as part of their sales, marketing and performance evaluation endeavors. With around 40,000 users, RegioGraph has received numerous awards for innovation and is Germany’s most popular geomarkting solution. The software also continues to gain in popularity among the international community. GfK offers both English and German versions of the software along with worldwide digital maps to support the geocoding, visualization and analysis of address data as well as any information with a location component.

The desktop versions of RegioGraph – Analysis, Planning and Strategy – include GfK Purchasing Power and digital maps for a European country of choice. The RegioGraph TeamConnect add-on is additionally available for RegioGraph Planning and RegioGraph Strategy. RegioGraph Strategy can be obtained with data on B2C and B2B potential that allows users to carry out granular analyses at the level of street segments in Germany.

Additional information on GfK’s geomarketing software RegioGraph can be found at www.gfk-regiograph.com.

Print-quality illustrations can be found here.

GfK – extracting the signals from the noise
In a world of data overflow, disruption and misuse, picking up the right “signal from noise” is key to win. We at GfK are the trusted partner with more than 85 years of experience in combining data and science to help you make the right business decisions. Together with our attention to detail and advanced Augmented Intelligence, we provide you with world-class analytics that delivers not just descriptive data but actionable recommendations always-on at your fingertips. As a result, you can make key business decisions with confidence which help you drive sales, organizational and marketing effectiveness. That’s why we promise to you “Growth from Knowledge”. For more information, please visit www.gfk.com or follow GfK on Twitter www.twitter.com/GfK.