TomTom (TOM2), the specialist in mapping and location technology, announced the launch of Area Analytics, an advanced traffic analytics tool that enables cities, governments and organizations to define any custom area and analyze traffic over specific days, months, or years, with detailed hourly aggregations for deeper insight into mobility patterns.
Area Analytics allows users to access all data available in TomTom’s annual Traffic Index, putting powerful, customizable analytics directly at their fingertips. While the Traffic Index provides broad, standardized insights across more than 500 global cities, Area Analytics delivers deeper, more flexible, and localized intelligence. From neighborhoods to entire countries, users can quickly generate detailed insights into congestion levels, travel speeds, and free-flow conditions to better understand how mobility evolves over time.
Area Analytics is designed for a wide range of users, from public authorities and city planners to consultants, analysts, and private enterprises. Government agencies can evaluate infrastructure investments and policy impacts, while traffic engineers benefit from granular, comparative datasets to support precise recommendations. Analysts gain access to real-world mobility intelligence to inform risk assessments and economic modeling, and media organizations can explore how major events, policy decisions, and urban developments affect everyday trips.
