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  • Feb 16, 2022
  • Comments Off on HySpecIQ Expands Business Development Team with NewGeneral Manager of the Middle East, Global Director of Partnerships and Marketing
  • Corporate, News

February 16th, 2022
HySpecIQ Expands Business Development Team with NewGeneral Manager of the Middle East, Global Director of Partnerships and Marketing

Herndon, VA–– This January, HySpecIQ, a satellite-powered hyperspectral analytics company, added two key hires to its Business Development team. Farris ElNasser will serve as the General Manager for the Middle East and Todd J. Woods will serve as the Global Director of Partnerships and Marketing.

John DeBlasio, CEO of HySpecIQ added “We are very excited to welcome Farris and Todd to our growing team. Together, their experience and expertise will not only expand HySpecIQ’s global reach and overall market development for hyperspectral imaging, it will also bring a heightened customer focus to our operations.”

About Farris ElNasser, General Manager for the Middle East

Prior to joining HySpecIQ, Farris ElNasser served 20 years in the U.S. Air Force, having held a broad range of leadership positions as a Middle East Foreign Area Officer leading Special Operations aviation advisory missions, diplomatic engagements, and negotiations with foreign military and governmental officials in over 15 countries throughout the Middle East and Central Asia. After his military career, ElNasser founded Lion-Archer LLC, an international consulting practice.

ElNasser is a first-generation American of Jordanian descent, and has traveled extensively throughout the Middle East region. He holds a Bachelor’s Degree from the United States Air Force Academy and a Master’s Degree in Middle East Studies from the United States Naval Postgraduate School.

As General Manager for the Middle East, ElNasser brings his detailed knowledge of the Middle East to prospective customers who are seeking airborne quality hyperspectral imagery from space.


About Todd Woods, Global Director of Partnerships and Marketing

Prior to joining HySpecIQ, Todd Woods’ 25+ year career spanned international and domestic U.S. market expansion and business development for Fortune 500 enterprises as well as venture-backed and early-stage startups. His experience in global business development has provided him with a unique and broad perspective in a range of industries and markets, including Asia, the Middle East, Southeast Asia, Russia, and the EU, to name a few.

Most recently, Woods was responsible for the development and acquisition of key category leader accounts for technological advancement in the health and wellness industry. Woods holds a Bachelor’s Degree from Utah State University and a Master’s of Business Administration from the University of Iowa.

As Global Director of Partnerships and Marketing, Woods will oversee the market development for hyperspectral imagery — and expand HySpecIQ’s commercial-sector customers.

To learn more about HySpecIQ, please visit

CONTACT: Tamara Edwards [email protected]; 630-339-6083


About HySpecIQ

HySpecIQ is a satellite-powered hyperspectral analytics company. With plans to launch its first constellation of LEO satellites in 2023, HySpecIQ is positioned to become the world’s leading provider of airborne quality hyperspectral imagery from space with an intuitive analytics platform.

Our vision is to empower the most prominent intelligence, defense, and industry decision makers with insights and analytics to make safer, smarter, stronger, and more sustainable decisions.

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