GfK released a new and completely overhauled digital map edition for all of Asia. The edition features coverage of 49 countries, ranging from the three BRICS nations Russia, India and China to smaller countries such as Bahrain and the Maldives. The digital maps depict the latest status of administrative and postal regions, and are used for accurate location-based market analyses.

GfK’s new Asia Edition 2020/2021 includes digital maps for all of Asia, which reflect the latest regional status and feature several new details and regional levels. Due to boundary adjustments related to newly created or dissolved regions, changes occurred in most Asian countries. The new maps also offer a higher level of detail for many countries, especially along coastlines and in cities. GfK’s digital maps of postcodes and administrative regions such as provinces and municipalities comprise the basis for precise spatial analyses.