Our Geomarketing Map of the Month for April shows the regional distribution of purchasing power in Germany, Austria and Switzerland in 2025.
With an average per capita purchasing power of 53,011 euros, the Swiss once again have significantly more money available for spending and saving in 2025 than residents of neighboring Austria and Germany. Austrians have a per capita purchasing power of 29,852 euros, while Germans can spend an average of 29,566 euros this year. However, there are significant regional differences in spending potential not only between the three countries, but also within them.
In Switzerland, the Hoefe district takes first place by some distance. People there have an average of 138,996 euros at their disposal, almost 3.6 times more than the residents of the Entlebuch district which has the lowest purchasing power (39,070 euros). For Austrians, Vienna’s 1st district (Inner city) leads the way with a per capita purchasing power of 40,497 euros, while Vienna’s 20th district (Brigittenau) brings up the rear with 23,624 euros. In Germany, the Starnberg district leads the district rankings with a per capita purchasing power of 40,684 euros; Gelsenkirchen takes last place with a spending potential of 23,425 euros per inhabitant.
Download the map in high-resolution JPG format…
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ-GfK”.
Further insights into NIQ-GfK’s market data offering can be found here.
