Bruchsal, Germany, April 1, 2021 – GfK’s new digital maps for Germany, Austria, and Switzerland are now available. The new 2021 maps contain several hundred changes to postcode and administrative areas such as municipalities. Up-to-date digital maps are the basis for location-based analyses in geomarketing as well as business intelligence (BI) and enable precise and correct placement and analysis of company data and market potential.
The map set includes digital maps for Germany, Austria, and Switzerland, updated to the latest status for all official regional levels. The GfK Map Edition contains several hundred changes to postcode and administrative areas due to dissolved or newly added regions or due to border or name changes. In addition to the maps, GfK’s geomarketing experts have also updated the corresponding market data on GfK Purchasing Power as well as population and household figures for Germany, Austria and Switzerland.
Klaus Dittmann, head of cartography in GfK’s Geomarketing solution area, explains: “Up-to-date and accurate digital maps are essential for companies in all industries to perform spatial analysis accurately and without errors. Since there are numerous changes to postal and administrative areas throughout the year, we update our maps annually so that our customers can perform their business analyses with the most current information. In Austria, for example, there have been structural changes in the municipalities of Klagenfurt and Linz, which there alone have resulted in 95 enumeration districts being dissolved and 110 new ones being created. An up-to-date map base is essential for geomarketing analyses because outdated bases lead to erroneous results.”
2021 changes in Germany
2021 changes in Austria
2021 changes in Switzerland
Coverage, features and formats
The new map editions offer comprehensive coverage, seamlessly fitting and overlap-free boundaries, complete national and local place-name attributions and infinite zoom capability.
Like all of GfK’s digital maps, the new map editions for Germany, Austria and Switzerland are available in all standard map formats, including *.shp (ESRI), *.tab (MapInfo), *.gdb (GeoDatabase) and *.lay (GfK). The maps are also available in the Oracle (Spatial) database format for use in Oracle Business Intelligence applications. With the release of GfK’s Europe Edition 2020/2021, the previously used Windows encoding for shapefiles has been replaced by the more practical Unicode (UTF-8) encoding standard. In addition, the MapInfo TAB format has been changed to the more current MapInfo TAB Extended format.
The maps for all three countries (or for another European country of choice) as well as seamlessly fitting, up-to-date GfK purchasing power data are standard components of RegioGraph 2021, GfK’s new geomarketing software solution.
These maps are part of GfK’s cartographic coverage of 240 countries, the largest collection of digital administrative and postcode maps available on the market.
Additional information on GfK’s worldwide digital maps can be found here.
Print-quality illustrations can be found here.
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