Asian Surveying & Mapping
Breaking News
Neo Space Group Completes Acquisition of UP42 from Airbus Defence and Space
Neo Space Group (NSG) has officially finalized its acquisition...
Launch of Australia’s 1st orbital rocket, Gilmour Space’s Eris-1, delayed again
Update for 6:15 p.m. ET on July 1: Gilmour Space...
SAASST, UAE Space Agency strengthen scientific partnership
SHARJAH- Prof. Hamid M.K. Al Naimiy, Director of the...
Shubhanshu Shukla to speak to students and ISRO scientists this Friday
Indian astronaut Shubhanshu Shukla will interact with school students...
ISRO hands over 10 advanced technologies to Indian firms in major push for space commercialisation
The Indian Space Research Organisation (ISRO) has transferred ten...
DIGIPIN Launched: India Embraces Geospatial Precision in Digital Addressing
IIT Hyderabad (IITH), in partnership with the Department of...
HAL to build, market Isro’s SSLV in landmark deal
New Delhi, Jun 20: In a historic move for...
Taiwan developing space capabilities for all-weather imaging
TAIPEI (TVBS News) — Taiwan is advancing its space...
Honda hails successful test of reusable rocket as it looks to get into the space business
Tokyo — Japan's second-biggest carmaker, Honda, has successfully tested...
China’s space program provides larger platform for broader international cooperation
BEIJING -- Experts from China's manned space program said...

June 6th, 2019
RegioGraph LocationAdvice: On-the-go Business Site Analyses

GfK releases new online geomarketing tool

Bruchsal, Germany, June 6, 2019 – GfK’s newly released online tool RegioGraph LocationAdvice allows expansion and location planners to carry out location and competitor analyses on digital maps while traveling or away from the office. Team members have simultaneous access to the same maps, data and charts and can also instantly share results with colleagues.

Thanks to a browser-based interface, users can access RegioGraph LocationAdvice from diverse end devices (PCs, tablets, etc.) while on the go. Users can comprehensively plan and evaluate locations by drawing on their integrated company data as well as GfK data on potential. By giving multiple users simultaneous access to the same data, RegioGraph LocationAdvice allows colleagues to more effectively coordinate their decisions and efforts. The online application is stored on users’ own company web servers to ensure data privacy and protection.

RegioGraph LocationAdvice supports customized analyses of business sites that take into account target groups, competitors and the retail environment in the locations’ catchment areas. This makes it possible to benchmark both existing and prospective locations. New locations can be added and analyzed by clicking on the digital map or entering an address. Users can also combine insights generated through RegioGraph LocationAdvice with photos from on-site location visits and then communicate these results to colleagues. Thanks to a user-friendly interface, RegioGraph LocationAdvice requires no previous training.

“RegioGraph LocationAdvice is tailored to a new circle of users with little or no experience with geomarketing software,” explains Filip Vojtech, team lead for retail, fashion and lifestyle in GfK’s Geomarketing solution area. “It’s quick and easy to find your way around the interactive dashboard of the browser-based application, even while on the go. Users can analyze locations at the click of the mouse and then compare results with colleagues in a consistent way thanks to the integrated report template. This tremendously speeds up the collaboration process and saves valuable time when building internal consensus.”

RegioGraph LocationAdvice is a client-tailored solution that draws on GfK’s geomarketing expertise in the form of seamlessly integrated software, data on potential for locations and target groups as well as digital maps. GfK updates this data at fixed intervals.

About RegioGraph

RegioGraph LocationAdvice is a purely browser-based supplement to the classic desktop versions of RegioGraph Analysis, Planning and Strategy. These applications offer a powerful, easy-to-use solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization as well as expansion planning.

 

Additional information on RegioGraph can be obtained at www.gfk-regiograph.com.

Print-quality illustrations can be found here.

 

About GfK

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”.

For more information, please visit www.gfk.com
or follow GfK on Twitter at www.twitter.com/GfK.