In architecture, the facade is often considered the most important part of a building, setting the first impression of a structure. In addition to the Al-Bidda Tower, PMB Facade created a floating “sky park” perched atop three 200-meter-tall hotel towers at the luxurious Marina Bay Sands resort in Singapore.
The ability to digitally simulate and predict real-world performance before construction has provided PMB Facade with some important competitive advantages. The company reduced material cost and waste by as much as 15 percent and delivered projects in up to 30 percent less time, helping the company to secure more business.
“We cannot afford to make mistakes. We are involved in symbolic projects that serve as landmarks of the country,” said Seng Jee Tong, chief operating officer of PMB Facade. “There is no second chance. For a local company such as ours to win international bids, we need to outthink and outperform global players. Autodesk Inventor helps us to do that.”