January 9th, 2025
AiDEN Automotive and HERE Technologies Collaborate to Revolutionize In-Vehicle Services with Enhanced Privacy Standards

SAN RAMON, Calif.- AiDEN Automotive, a leader in privacy-first connected vehicle technology, is proud to announce an exciting partnership with HERE Technologies, the leading location data and technology platform. Together, the companies aim to transform the in-vehicle experience by delivering advanced, privacy-focused services for drivers worldwide.

“At AiDEN, our mission is to create smarter, safer, and more personalized in-vehicle experiences without compromising user privacy,” said Niclas Gyllenram, CEO of AiDEN Automotive. “Our partnership with HERE Technologies ensures that drivers benefit from innovative and differentiated services powered by world-class, automotive-grade location technology while maintaining complete control over their data.”

Intelligent Road and Traffic Alerts – The Right Information, in the Right Way, at the Right Time

As part of this collaboration, AiDEN Auto is integrating HERE’s contextual, personalized automatic road and traffic alerts into vehicles using its innovative in-vehicle platform. This technology seamlessly integrates with any Android Automotive-powered vehicle, delivering real-time, context-aware information based on the specific conditions of each vehicle. Factors such as weight, speed, location, and road conditions are analyzed, enabling vehicles to display only the most relevant information to drivers at precisely the right moment.

For instance, if a vehicle is nearing its weight limit for a particular road, approaching speed thresholds, or encountering hazardous traffic conditions like slippery roads, simple, intuitive alerts are displayed on the infotainment screen. This eliminates unnecessary distractions, ensuring drivers only see what’s important when they need it.

For commercial vehicles, truck drivers benefit from warnings about road-specific weight restrictions, avoiding fines and optimizing truck usage by ensuring they are neither overloaded nor underutilized. This system operates in the background, requiring no additional apps or driver input, and functions regardless of whether the built-in navigation system is in use. The approach is rooted in simplicity and ease-of-use, automatically providing relevant insights to enhance safety and efficiency.

Key Features of the AiDEN-HERE Collaboration:

• Enhanced Navigation: Drivers will experience optimized routes with real-time traffic and hazard updates powered by HERE’s industry-leading location technology.
• Privacy as an Integral Part of Design: The collaboration goes beyond ensuring compliance with global privacy regulations, including GDPR, CCPA, LGPD and many more, by making privacy an integral part of the products and services that are developed and offered to customers. Any data that is collected follows the principles of data minimization, processed lawfully, fair and ensures integrity and confidentiality of the data. For any more HERE Privacy related questions, please check the HERE Privacy Policy.
• Seamless Integration: AiDEN’s platform works with multiple vehicle makes and models, enabling easy access to HERE’s navigation and location-based services without the need for additional hardware.
• Personalized Recommendations: Drivers receive context-aware suggestions for nearby services such as fuel stations, charging points, and parking, tailored to their preferences.

“HERE Technologies is proud to partner with AiDEN Automotive to redefine the in-car experience,” said Gino Ferru, SVP and General Manager EMEA at HERE Technologies. “Our shared commitment to innovation and data privacy ensures that drivers around the world can enjoy cutting-edge services with confidence.”

The partnership reflects a growing demand for in-vehicle services that enhance driver convenience and safety without sacrificing trust. As the automotive industry continues its digital transformation, AiDEN and HERE are setting a new standard for privacy and usability in connected car ecosystems.

HERE Technologies Booth at CES

AiDEN will showcase its unique connected vehicle solutions through live demonstrations at the HERE Technologies Booth (#3500, West Hall). By integrating AiDEN’s cutting-edge technology with HERE’s robust mapping, location, and navigation services, the demonstrations will highlight how their combined capabilities are transforming the connected automotive landscape. Visitors will gain firsthand insights into how AiDEN leverages HERE’s industry-leading products to deliver seamless and innovative solutions that redefine the driving experience.

• When: CES exhibit hours, January 7-10, 2025
• Where: West Hall, Booth #3500

For more information, visit www.aidenauto.com and www.here.com.

About HERE Technologies

HERE has been a pioneer in mapping and location technology for almost 40 years. Today, HERE’s location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at here.com.

About AiDEN Automotive

AiDEN Automotive is a privacy-first connected vehicle technology company. Founded in 2021 by three Volvo connected services engineers, AiDEN’s mission is to make the in-vehicle experience seamless, responsive and convenient, while at the same time creating revenue streams for both OEMs and service partners. The AiDEN platform provides simple and intuitive 100% GDPR and CCPA compliant consent management enabling car owners to choose which digital services they desire. AiDEN’s Seed Round is led by Nuri Ventures, and is backed by Mentors Fund, Deephaven, Tengro Ventures, Weltham Capital, Band of Angels, Conxcity, as well as a number of veteran Silicon Valley angel investors and family offices. The company is based in San Ramon, CA with offices in Sweden.