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March 14th, 2024
UP42 and Geoawesomeness Unveil 2024 Report on the Adoption of Earth Observation

Berlin, March 13, 2024 – UP42, a leading geospatial developer platform and marketplace, together with Geoawesomeness, a long-established community about geospatial technologies, have released a special report unveiling insights into the adoption of Earth observation in 2024. This report, unveiled during an event on March 12th, is part of the EO Hub initiative, a journalistic collaboration between UP42 and Geoawesome.

“The EO Report echoes the sentiment that the growing versatility of Earth observation across different sectors is seeing significant growth, a trend we’re closely monitoring at Geoawesomeness.” – said Aleks Buczkowski, Founder of Geoawesomeness. “EO is no longer a niche but a mainstream mode for enriching solutions to complex problems. At Geoawesomeness, we’re dedicated to amplifying awareness and championing EO’s transformative potential for a better world.”

Conducted between September and December 2023, UP42 and Geoawesomeness ran a comprehensive industry survey that drew responses from professionals around the globe. The report provides an in-depth analysis of emerging trends, challenges, and the evolving landscape of EO data applications.

Key takeaways from the report include:

  1. 77% of respondents use a combination of open and commercial data in their work

Open/free data sources, such as ESA’s SENTINEL program, are extremely important to the industry. However, many companies still turn to commercial data sources for higher resolution and revisit rates.

  1. 20% of respondents said that data availability was the biggest industry challenge faced by their organization

Earth observation data is now easier to access than ever before, but there are still significant challenges holding us back.

  1. The highest primary use case among respondents was decision-making support (26%), followed by solutions development (25%)

Though the report gathered answers from a broad cross-section of industry professionals, these were our two most common use cases. “The EO Hub Report 2024 is a welcome validation of how Earth observation data is enabling better decision- making,” said Jussi Koski, CPO at UP42. “We’re thrilled to see growing interest in the adoption of EO across various sectors, further affirming UP42’s role in enabling innovative solutions.”

You can download the report here.

For more information on the EO Hub, please visit or contact:

Viviana Laperchia Senior PR and Communications Manager, UP42 [email protected]

Aleks Buczkowski Founder and Editor-in-Chief, Geoawesomeness [email protected]


About UP42

We founded UP42 in 2019 with a clear purpose: to provide quick and easy access to geospatial data and analytics. You’ll get the world’s leading providers of optical, radar, elevation, and aerial data, all in one place. Our developer-first platform offers flexible APIs and a Python SDK to help you build and scale your solutions. Search the catalog for existing imagery, or task a satellite to capture your desired area. Whatever your use case, UP42 is the one-stop-shop for all your geospatial data needs. Visit us at


About Geoawesomeness

Geoawesomeness is a geospatial blog and community platform united by its belief in the power of location technology to transform the world for the better. We are a global team of over 175 authors sharing our passion and expertise about geospatial technologies and everything awesome around it. Visit