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January 31st, 2024
Soar into the year of the dragon with business forecasts from HERE Technologies

Singapore – As the auspicious Year of the Dragon unfolds, businesses in Asia Pacific (APAC) are poised for a journey filled with exciting opportunities and transformative trends. HERE Technologies, the leading location data and technology platform, unveils key trends that are set to redefine mobility landscape in Asia-Pacific (APAC) for 2024. These trends not only reflect the dynamic nature of the region but also signify opportunities and challenges that businesses in the following industry can anticipate.

For the transportation and logistics

According to HERE Technologies’ APAC on the move 2023 study, logistics companies in the region want turn-key solutions that are easy to implement without expensive, time consuming, and labour-intensive system overhauls. In the new year, the dragon’s energy will propel the transportation and logistics industry forward, revealing a cosmic expressway where location intelligence takes centre stage as innovation, efficiency and sustainability converge.

Lucky read: HERE Technologies’ alliance with Bosch and Daimler Truck that aims to create advanced driver assistance systems (ADAS) reflects the company and industry’s commitment to efficiency and sustainability. Advanced Traffic Patterns, a HERE revelation, ushers in a new paradigm for the planning and delivery of goods, aligning with the booming e-commerce landscape in APAC.

For electric vehicles

Electric vehicle adoption is likely to experience a surge in the Year of the Dragon. As businesses and consumers ride the wave of sustainability, location intelligence plays a crucial role.

Lucky read: Take a glimpse into the future of sustainable mobility with HERE’s recent collaborations with BMW’s L3 Automated Driving and Lotus’ use of HERE Navigation for its EV, Emeya. Equipping automotive OEMs and businesses with location technology, these partnerships signify the dawn of a new era. The new HERE EV Range Factors further promises to ease the sustainability journey, providing data that reduces driver range anxiety with improved on-route battery range calculations.

For ride-hailing and food delivery

With the online ride-hailing and food delivery market in Southeast Asia alone expecting to reach US $39 billion by 2025, the stars are aligned for businesses in these sectors. Expect a celestial symphony of connectivity as seamless navigation and real-time location services continue to foster new dimensions for the ride-hailing and food delivery firms within APAC.

Lucky read: HERE Technologies’ recent partnership with Uber amplifies these energies, ensuring safer and more accurate drop-off and pick-up points for rideshares and food deliveries. This is set to create a harmonious dance of efficiency and reliability.

HERE Technologies invites businesses across APAC to harness the positive energies of the Year of the Dragon. For a prosperous and transformative 2024, businesses can leverage HERE’s location intelligence to navigate the celestial currents and unlock the full potential of their operations.



  • Sockalingam Muthiah, Head of Professional Services, Asia Pacific, HERE Technologies

“The Asia Pacific region is poised for remarkable transformations in industries like ride-hailing, e-commerce, transport and logistics, and electric vehicles. HERE Technologies is committed to empowering businesses with innovative location solutions tailored to the unique challenges of the region. We aim to be the strategic partner enabling businesses to optimise operations, and embrace the opportunities that the Year of the Dragon brings to the APAC market.”


  • Abhijit Sengupta, Senior Director & Head of Business for Southeast Asia and India, HERE Technologies

“As we usher in the new year, the power of location intelligence becomes even more pronounced. At HERE Technologies, we are dedicated to navigating the vast support businesses in harnessing the potential of location data. The coming year is a canvas of opportunities, and we are committed to providing the tools and insights that will enable businesses to thrive in an ever-evolving landscape.”


  • Kushal Rajveer, Head of Supply Chain, Asia Pacific, HERE Technologies
    “Location intelligence plays a pivotal role in driving innovation and efficiency within the transportation and logistics industry in APAC. Through our partnerships with industry leaders like Bosch and Daimler Truck, we are shaping the future of logistics. Our goal is to redefine supply chain dynamics, ensure smarter, more sustainable and efficient logistics operations across the region.”


  • Sammie Xi, Director & Head of Business for Greater China, HERE Technologies
    “As we embrace the opportunities presented by the Year of the Dragon, the Greater China region is witnessing an unprecedented surge in the outward-bound EV market. Chinese OEMs are not only dominating the domestic EV landscape but are also rapidly expanding their footprint globally. The Year of the Dragon marks a milestone for EV prowess globally, and HERE is committed to driving innovation and supporting the growth of the EV market both within and beyond the region.”



Media contact

HERE Technologies

Camy Cheng

+65 9088 4127

[email protected]


About HERE Technologies
HERE has been a pioneer in mapping and location technology for almost 40 years. Today, HERE’s location platform is recognized as the most complete in the industry, powering location-based products, services and custom maps for organizations and enterprises across the globe. From autonomous driving and seamless logistics to new mobility experiences, HERE allows its partners and customers to innovate while retaining control over their data and safeguarding privacy. Find out how HERE is moving the world forward at