After more than 20 years in the Earth Observation business, and known personally by our customers and partners internally for many years as EUSI, we felt like it was time to modernise our brand. It was important to us that the new logo was representative of our commitment to innovation and the reliability of our delivery of imagery in an ever-changing technological environment. For this reason, the new branding is rooted in the company’s heritage and will continue to feature the block icon that has become synonymous with the Space Imaging family, but with a fresher look and feel.

“Many people recognise the block icon as belonging to a Space Imaging company, but not everyone understands the significance of it” says Adrian Zevenbergen, CEO of EUSI. “The triangle represents a satellite and the square a pixel on earth. The distance between the two can be linked back to the first VHR satellite to be brought to the European market, IKONOS, that was operated by EUSI. It is essentially a cleverly hidden message in the branding that highlights a proud legacy”.