International Data Corporation (IDC) published an IDC Innovators report profiling four companies offering data solutions that address the growing needs of organizations to curate, interpret, and utilize information with a location and/or geospatial component. The four companies are: NextNav, RS Metrics, SafeGraph, and StreetLight Data.
The collection of location data is not new – satellites, sensors and other IoT devices, mobile phones, connected vehicles, and more have been providing a flood of location-enabled data over the past decade. Until recently, location has not been central to most organizations’ data analytics and business intelligence efforts. As the amount of data gathered and analyzed has grown in recent years, it has become increasingly clear that location adds another critical dimension for analysis. To help organizations get the most from its location and/or geospatial data, new tools and standards are being developed to conduct these analyses.
“It used to be that ‘location, location, location’ was the central consideration for real estate. It is now increasingly core to applications and analytics,” said Lynne Schneider, research director, Location and Geospatial Intelligence at IDC. “This is not an entirely new market, but as the use of location-enabled data moves more mainstream, we are seeing a rapid increase in the need for location and geospatial data. The innovators are finding new sources, providing new value-added metrics, and creating the underlying common language of location that unlock the power of location data use cases. There are really exciting developments in this space.”
The report, IDC Innovators: Location and Geospatial Data, 2021 (IDC #US47643221), features four companies offering data solutions that address the growing needs of organizations to curate, interpret, and utilize information with a location and/or geospatial component. The four companies are: