Asian Surveying & Mapping
Breaking News
Nuri rocket successfully completes KAIST’s next-gen satellite mission
The Korea Advanced Institute of Science and Technology (KAIST)...
President Lai reviews progress on first indigenous satellite constellation
President Lai Ching-te said developing space technology is a...
Japan’s iQPS lines up eight SAR launches
ST. LOUIS — Japan’s Institute for Q-shu Pioneers of...
UAE Astronauts Promote AI and Collaboration in Space at GITEX Europe
The Arab world’s first astronaut, Hazzaa Al Mansouri, and...
New species of space-adapted bacteria discovered on China’s Tiangong space station
Scientists have discovered a previously unknown strain of microbe...
Isro’s 101st mission fails as PSLV-C61 suffers third-stage anomaly
India’s latest Earth observation satellite mission faced a setback...
Iraq’s First Fully Solar-Powered Village in Kulak Is Now Operational
ERBIL, Kurdistan Region – May 20, 2025 — The...
Australia’s Gilmour Space Technologies ready to launch maiden Eris Test flight the nation’s first orbital launch in over 50 years
Gilmour Space Technologies is the leading launch services company...
Korea’s space agency seeks revision of plan to modify next-gen rockets into reusable system
South Korea's aerospace agency said on Thursday that it...
UAE Space Agency Signs Agreement With Technology Innovation Institute to Execute the Emirates Mission to the Asteroid Belt’s Lander Project
In the presence of His Highness Sheikh Hamdan bin...
  • Jul 1, 2020
  • Comments Off on Location Technology Company InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics for Marketing Clients
  • Corporate, News
  • 284 Views

July 1st, 2020
Location Technology Company InMarket Selects OmniSci To Provide Accelerated Geospatial Analytics for Marketing Clients

SAN FRANCISCO – InMarket, the leader in 360 degree consumer intelligence and real-time activation, has chosen OmniSci as a key visualization partner. With OmniSci’s accelerated analytics at its core, InMarket clients can explore and map terabytes of data at the speed of curiosity, to better understand local consumers and build precise audiences that drive foot traffic and purchase lift.

InMarket’s location-based advertising platform, GeoLink, enables brands from consumer packaged goods (CPG) and retail, to healthcare, financial services and others, to plan, build, execute and analyze location-based advertising initiatives. The platform leverages InMarket’s first-party SDK-derived, opt-in consumer data as well as its proprietary location score technology to provide subscribers access to the most accurate and precise location data to drive performance. Access to this massive data is then visualized in geospatial form to provide enterprise customers the ability to build location-based advertising campaigns.

“OmniSci allows users to map and explore critical information at speeds not possible through any other analytics technology,” said Michael Della Penna, InMarket Chief Strategy Officer. “When working with location data, exploration and visualization is important. Users will often start with a single campaign tactic, but then add additional strategies such as conquesting to expand their customer base. With OmniSci, users can identify and analyze optimal segments as fast as they can imagine them.”

OmniSci uniquely harnesses the massive parallel processing capabilities of modern CPU and GPU hardware to produce the world’s fastest analytics solution. Comprised of a lightning-fast SQL engine, rendering engine and visualization system, OmniSci allows users to combine, filter, plot and examine complex datasets geospatially, in milliseconds.

“InMarket has become the market leader because it is committed to helping brands sense and respond to consumer needs easily, and in real time,” noted Joe Lee, OmniSci’s VP Global Sales. “By integrating the OmniSci platform, InMarket helps its advertisers focus on what they know well—building audiences—through an effortless, interactive user experience, instead of trying to learn SQL or other programmatic tools.”

InMarket, winner of Best Mobile Marketing Platform at the 2019 Digiday Awards, provides a suite of location-based solutions to deliver transformational 360-degree consumer intelligence and real-time activation. Founded in 2010, the company helps leading brands and agencies better sense and respond to their consumer needs in real-time and at scale. To learn more about InMarket, visit www.inmarket.com.

About OmniSci:
OmniSci is the pioneer in accelerated analytics. The OmniSci platform is used in business and government to find insights in data beyond the limits of mainstream analytics tools. Harnessing the massive parallelism of modern CPU and GPU hardware, the platform is available in the cloud and on-premise. OmniSci originated from research at Harvard and MIT Computer Science and Artificial Intelligence Laboratory (CSAIL). OmniSci is funded by GV, In-Q-Tel, New Enterprise Associates (NEA), NVIDIA, Tiger Global Management, Vanedge Capital and Verizon Ventures. The company is headquartered in San Francisco. Learn more about OmniSci at www.omnisci.com.