Asian Surveying & Mapping
Breaking News
China launches Shiyan-6 and Gaofen remote sensing satellites with two launches in three days
HELSINKI — China launched the classified Shiyan-6 (02) satellite...
Israeli Military Launches Radical New Google Maps Alternative
“Imagine a tourist arriving in a foreign city,” the...
Facebook buys street level mapping startup Mapillary
Facebook has a spotty history when it comes to...
ISRO technology to help West Bengal govt settle insurance claims of farmers!
To quickly disburse the insurance claims of farmers who...
UK to map underground utilities under geospatial data strategy
The UK government has published a strategy setting out...
Space Satellite Data Reveals the Pandemic’s Effects on Earth
NASA, the European Space Agency (ESA) and Japan Aerospace...
Viasat’s Real-Time Earth Ground Station Now Open in Australia
MELBOURNE, Australia - Viasat Inc. (NASDAQ: VSAT), a global communications...
DSOA inks deal with Dubai Municipality arm to create geospatial data
The Dubai Silicon Oasis Authority (DSOA) has signed a...
China launches final Beidou satellite to complete GPS-like navigation system
China successfully launched the final member in its Beidou...
UK’s new Geospatial Data Strategy to support innovation
The Geospatial Commission has unveiled the UK Geospatial Data...
  • Jan 13, 2020
  • Comments Off on Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights
  • Corporate, News

January 13th, 2020
Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

SAN MATEO, Calif.- Snowflake, the cloud data platform, today announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism industry product, VisitorView.

Established in 2003, Environics Analytics specializes in providing organizations with proprietary data, purpose-built software and industry-focused analytics consulting. They help organizations of all sizes, and across every industry sector, to use data and analytics to better understand customers and markets via consumer insights (e.g., segmentation, profiles, personas) and location intelligence.

Using Snowflake to help process very large amounts of mobile location data, Environics Analytics created VisitorView and brought it to market in a significantly shorter period of time than it would have otherwise been feasible using alternative data solutions. VisitorView is helping the travel and tourism industry identify American neighborhoods whose residents have a high propensity to visit Canada to maximize the efficiency of their marketing spend.

Snowflake’s Secure Data Sharing feature, ease of use, and modern, flexible cloud-built architecture enabled Environics Analytics to process large datasets needed to create VisitorView. The product utilizes anonymous and aggregated mobile location data and provides users with insights into the volume of visitors to a specific location, their behaviors and preferences, lifestyle habits and much more. These insights help tourism organizations invest their marketing budgets more effectively, while also developing a more data-informed experience for visitors, based on their individual profiles.

“The R&D work we’re doing with the mobile location data for VisitorView just wasn’t possible with our previous systems. It was taking days to download and extract the data, which exceeds a hundred terabytes. With Snowflake, it takes minutes, resulting in huge time and cost savings,” said Peter Miron, Environics Analytics’ Senior Vice President, Research and Development. “Snowflake also helped us greatly reduce our time to market and overcome bottlenecks with data replication and storage.”

Given the growing demand for data in every industry, Environics Analytics continues to investigate how Snowflake can help make their data development processes more efficient, focusing and maximizing their research and development resources on creating and delivering new data-driven products and services. They were also one of the first Snowflake Data Exchange partners, and are now able to securely share their demographic, segmentation, financial and other datasets to both existing clients and prospects in this new environment.

“Our goal with Environics Analytics, as with every Snowflake customer, was to break down the data barriers preventing them from maximizing revenue, margins and overall efficiency,” Snowflake VP of Product, Christian Kleinerman said. “It’s rewarding to hear that Snowflake’s secure, cloud-built data warehouse has helped Environics Analytics create new products, extend the distribution of its data, and continue to provide its customers with a truly data-driven marketing and analytics solution.”


About Snowflake

Snowflake’s cloud data platform shatters the barriers that have prevented organizations of all sizes from unleashing the true value from their data. More than 2,000 customers deploy Snowflake to advance their businesses beyond what was once possible by deriving all the insights from all their data by all their business users. Snowflake equips organizations with a single, integrated platform that offers the only data warehouse built for the cloud; instant, secure and governed access to their entire network of data; and a core architecture to enable many types of data workloads, including a single platform for developing modern data applications. Snowflake: Data without limits. Find out more at

About Environics Analytics

As the premier marketing and analytical services company in North America, Environics Analytics helps customers turn data and analytics into insight, strategy and results. The company offers the full range of analytical services—from data supplier to strategic consultancy—and provides over-the-counter reports, purpose-built software-as-a-service and a wide variety of modeling approaches. Its team of quantitative marketers, modelers and geographers are expert at helping organizations identify their business challenges, develop data-driven solutions and achieve success along every phase of their analytics journey. To learn more about Environics Analytics, please visit