LIVONIA, Mich.: Valassis, the leader in marketing technology and consumer engagement, today announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology.
Selected from over 300,000 eligible candidates, Valassis is one of over 180 organizations honored. The company is being recognized for its revolutionary marketing technology platform that drives consumer engagement based on their unique, predictive intelligence. The proprietary platform was built, in part, with Esri technology.
“Esri User Conference gives our users an opportunity to share the ways they are implementing GIS technology and using it to make a difference in business, government and the environment,” said Jack Dangermond, Esri founder and president. “We are honored to present these awards to all the organizations recognized for their commitment to improving the world through technological leadership.”
Valassis understands consumer interests, merging its powerful online and offline data to improve the personalization, scalability and effectiveness of print and digital campaigns. Geography, data and analytics are pillars of this platform, which bring data points together into a single performance-driven application. As a result, advertisers are better positioned to deliver actionable campaigns.
“Ultimately, we are focused on connecting advertisers with the best combination of channel, location and messaging to grow their revenue,” said Brian Bratney, product manager, Valassis. “Our powerful predictive intelligence – built by our data scientists and engineers – enables our analysts to develop recommendations and provide incredible insights to our customers about their consumers and their intent, to drive optimized marketing for our clients’ ad campaigns.”
At Valassis, location intelligence, maps and spatial data are transformed to provide data-driven recommendations and strategies with speed.
Valassis is the leader in marketing technology and consumer engagement. We work with over 60,000 companies and brands in a wide array of industries, partnering to anticipate consumer intent, inspire action, and create demand. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me? ® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.