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January 25th, 2017
Business Leaders World-Wide Agree and Commit to; Disruptive Technologies Driving Sustainability

Disruptive technologies and digital infrastructure have the potential to solve some of the world’s most pressing risks and to transform industries. These include safeguarding the planet’s soil and water, and improving inequality and education. This is the main conclusions of the 2017 Global Opportunity Report, released today by DNV GL, Sustainia and the United Nations Global Compact. The report also demonstrates the commitment of the global business community towards taking action on the UN Sustainable Development Goals (SDGs) and the2030 agenda.


The Global Opportunity Report is an opportunity and solution based response to the World Economic Forum’s Global Risk Report. It enables leaders to navigate new markets, new business opportunities and solutions. For the 2017 edition, 5 500 leaders from within business, government and civil society across five continents provide their insights. They identify and rank 15 sustainability opportunities and in addition showcase 120 practical projects and solutions that already exist around the globe. These range from micro grids that make cities more resilient to climate change, to bacteria that bring depleted soil back to life, to peer-to-peer trading, and inviting ethical hackers to test cyber security.
The 2017 report’s top findings are:

  • Smart water technology is perceived as the biggest market opportunity.
  • Providing e-learning to conflict-affected areas is the second-biggest opportunity, giving business the potential to contribute to creating more peaceful societies.
  • Rising trust in digital technologies such as blockchain[1] technology and artificial intelligence can help combat many of the global risks such as cybercrime and rising inequality.
  • Leaders agree that rising inequality is the biggest of the five risks in the report.

Smart water tech uncovers new market opportunities

Smart water technology took first place in this year’s rankings, being deemed the most impactful and applicable of all 15 opportunities. Technology that automatically saves and reuses water protects this scarce resource while creating sustainable options for citizens. This finding reaffirms a tendency that is present in all Global Opportunity Reports to date — addressing issues found in the SDGs, such as providing and managing access to water, can create a myriad of market opportunities for business.

Lise Kingo, CEO and Executive Director of the UN Global Compact affirms:

“The Sustainable Development Goals not only provide a clear path to a sustainable world which leaves nobody behind, they also outline new markets and opportunities for responsible business. The Global Opportunity Report demonstrates how companies around the world are developing and deploying innovative technologies and business models to address the needs of our planet and society to achieve the SDGs. It is time for all companies to figure out how their own operations, products and services can play a role in creating the world we want.”


Dare to think big, digital and new combinations

The report’s unequivocal take-away message is that businesses are ready to welcome cutting-edge digital technology and seize opportunities that accelerate sustainable development. For example, 38 per cent of the leaders asked in the survey stated that they are likely to grasp the opportunity of intelligent cyber security, which is driven by artificial intelligence. DNV GL CEO and President Remi Eriksen is not surprised that digitalisation is the common denominator throughout the report. He believes digitalisation makes most things possible and expects to see a rapid technology uptake in the next years:

“I am certain that over the next five years, concepts such as automation, machine learning, blockchain and cyber-physical systems will acquire real meaning and scale. Most of the technologies are already familiar to us. What’s new is the combination of advanced technologies from previously separate domains – like mechanical, biological, electrical, optical and digital.  New combinations, and the speed of implementation, will be the building blocks of the new era.”


Business can help meet the demand for education in conflict-afflicted areas

Delivering digital learning to children in conflict zones was ranked the second-highest opportunity in the 2017 report. This is based on the perceived impact to society and the ability of business to immediately pursue the opportunity. The report reveals that business leaders are ready to step up and enter high-risk areas to bring much-needed digital learning to the children there, despite obvious hurdles such as language barriers, remote users and limited infrastructure. With 50 per cent of all out-of-school children residing in conflict-affected areas, this opportunity illustrates the potential for the private sector to use digital technology to advance a public good. According to Erik Rasmussen, CEO and founder of Sustainia, this discovery is a symptom of a new global business approach:

“Technology is currently used by business to streamline existing industries and win new markets. The report’s findings show that business leaders from all corners of the world are ready to use technology for sustainable disruption – to use technology to deliver on the UN’s Sustainable Development Goals”.

[1] Simply put, blockchain is an open source digital ledger, acting like an accounting book and tracing all transactions. Everyone owns it but no one individual can make changes, which makes it tamper-proof.

About the Global Opportunity Report 2017

As a counterpart to the World Economic Forum’s Global Risk Report, the Global Opportunity Report enables leaders to navigate new markets that directly address the world’s most pressing risks.  This year, the report has focused on five risks: soil depletion, cyber threats, rising inequality, unstable regions and cities disrupted by climate change.


In addition to the 5,500 leaders surveyed, a long range of international experts from eight different countries have shared insight and contributed to creating the Global Opportunity Report. The report identifies and ranks 15 sustainability opportunities according to public and private sector interest, and their potential impact on societies and business. With the new report, the partners aim to demonstrate how global sustainability challenges and risks can instead be seen as opportunities. The work provides an open innovation platform where stakeholders worldwide can explore and capture sustainability opportunities and solutions across risk domains and regions. Additionally, the report identifies more than 120 readily available solutions.


You’ll also find a chart with all 45 new market opportunities, as identified in all three reports. Past reports (2015 and 2016) are available for download here.

About the Global Opportunity Network:
The Global Opportunity Network and Report are the products of collaboration between DNV GL, the UN Global Compact and Sustainia. As the partners behind this initiative, we share a vision of a safer and more sustainable world and wish to inspire collaboration and action towards making it a reality.


About the Partners

DNV GL: Driven by the purpose of safeguarding life, property and the environment, DNV GL enables organisations to advance the safety and sustainability of their business. Operating in more than 100 countries, our 13,500 professionals are dedicated to helping our customers in the maritime, oil & gas, energy and other industries to make the world safer, smarter and greener.


Sustainia: Sustainia is an international sustainability think tank and consultancy working to accelerate action towards a sustainable future. In order to realize this, we partner with companies, cities, and organizations to map their position, navigate the changing landscape, and communicate with impact. Sustainia is founded by Scandinavian think tank Monday Morning and developed in close collaboration with UN Global Compact, Realdania, Regions20, Connect4Climate, and world-leading companies and organizations, DNV GL, Storebrand, and WWF.

The United Nations Global Compact is a call to companies everywhere to align their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption, and to take action in support of UN goals and issues embodied in the Sustainable Development Goals. The UN Global Compact is a leadership platform for the development, implementation and disclosure of responsible corporate practices. Launched in 2000, it is the largest corporate sustainability initiative in the world, with more than 9,000 companies and 3,000 non-business signatories based in over 160 countries, and more than 70 Local Networks.



The survey data featured in this report was conducted in collaboration with the research company YouGov. There are a total 5,500 completed Computer-Assisted Web Interviews (CAWI) with persons with management responsibility working in companies with a minimum of 100 employees. The survey was conducted between 30 September and 23 October.