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June 23rd, 2016
Maptitude Now Has 14+ Million Australian Address Points

NEWTON MA (USA) – Address data has been set free in Australia because of a shrewd move by the Australian government. Initiatives under the National Innovation and Science Agenda are making public data more available for the benefit of everyone in Australia. With precedent in only a few countries such as Denmark, such “open data” initiatives provide significant boosts to the host economy. By integrating the now freely available Geo-coded National Address File (G-NAF) into Maptitude, the value proposition of the mapping software is even more unassailable and empowers even non-techie users with map aptitude.
You no longer have to pay a premium for nationwide address level geocoding (pin-mapping). With Maptitude 2016 (US$695) and the Australian Country Package you can easily work with over 14 million address points to:
• Generate optimized directions to exact address locations
• Ensure coverage for your delivery routes
• Explore specific neighborhoods
• Perform hyperlocal analysis targeted to the specific types of markets that you want to reach
• Associate addresses with demographics and land use characteristics much more precisely
• Create territories at the block level that encompass specific addresses
When you know where every single address in the country is, the possibilities for geospatial analysis are limitless. When you have direct access to this data for visualization, research, and address matching as you do in Maptitude, then you will be empowered to achieve what would otherwise require a significant investment and a specialized education.
About Caliper
Caliper Corporation develops state-of-the-art Geographic Information Systems (GIS) software. With a focus on usability, Maptitude is designed to be a cost-effective, professional map analysis software product. Maptitude enables organizations to leverage their location-based data to improve decision making and planning, while minimizing expenditure through competitively priced solutions.
Caliper is a privately held corporation and is a leading developer of mapping, redistricting, transportation, and GIS software.