NAVTEQ has launched its location-based mobile ad network, NAVTEQ LocationPoint, in China. This new platform-independent service enables businesses in Singapore and around the world to tap into the fast-developing China market via highly-targeted, relevant and interactive offers to China-based mobile consumers. NAVTEQ LocationPoint is a rich and interactive consumer-engagement experience that delivers hyperlocal ads to mobile consumers as they approach local businesses. Built-in features such as “click to map” can guide consumers to the merchant’s doorstep. Read More
