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July 16th, 2013
Tourism New Zealand Launches ‘Essential New Zealand’ Mobile Application

Gregg Anderson, General Manager Western Markets, says the new app is the perfect travel companion when in New Zealand. “Essential New Zealand aims to make it easier for visitors to connect with tourism experiences while traveling through the country – regardless of where they are or what they are doing”, says Anderson.

Research shows that the use of mobile devices by visitors while in New Zealand had increased significantly between 2011 and 2012, with travelers using an iPad or laptop up 44 per cent, and use of a smartphone up 28 per cent.**

The app also includes full contact details and detailed map locations for every activity and regional i-SITE centers, meaning face-to-face support and advice can be easily found. When accessed online, users are easily connected with comprehensive accommodation and transport booking information onnewzealand.com.

In the past year TNZ has received record traffic to newzealand.com, attracting more than 13.8 million visits. The volume of traffic from mobile devices increased a staggering 250 per cent.

And the app is set to only get better for operators and users alike – with new features already planned in future versions.