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September 7th, 2011
NAVTEQ Leads India Navigation Industry with New Visual Content

  • 3D Landmarks are monuments, buildings or places of interest that are easily recognizable due to size, history or local appeal.  They can be implemented as full 3D representations in the map for improved orientation. Examples: Hotel Taj (Mumbai), Clock Tower (Hyderabad) and Fortis (Noida)

• Motorway Junction Objects is content that enables 3D animation of complex junctions to  enhance lane-level guidance.  By enabling situation-specific 3D context that more closely matches what is outside the windshield, drivers will be better prepared to avoid last-minute maneuvers, so that they can drive with confidence and ease. Examples: Hebbal Flyover (Bangalore), AIIMS flyover (Delhi), and Western Express Highway (Mumbai) 

• Sign-as-Real is content that enables a highly realistic representation of key motorway signs. Applications can further simplify complex maneuvers by providing context such as emphasizing destination sign text and fading out irrelevant signs. More than 300 key motorway signs are available in major cities like Mumbai and Delhi. 

Known as a leader in providing innovative visual content, NAVTEQ has focused its efforts on creating visual content specifically for navigation that enables more intuitive guidance and orientation, reducing user frustration and improving their overall driving experience. NAVTEQ’s own proprietary research also indicates that users want at-a-glance visual cues as part of the ideal navigation system. This is particularly important for India, where typical guidance cues such as road names are not always prevalent.

“These new visual enhancements represent NAVTEQ’s ongoing commitment to India”, said Tarun Harnathka, director, product management, Indian Subcontinent, NAVTEQ. “3D visual content enables our customers to more closely match the navigation experience to reality. This will help raise overall acceptance of navigation systems throughout the country.” 

NAVTEQ’s visual content portfolio is closely aligned with NAVTEQ’s ongoing expansion and updates to the NAVTEQ map of India. The latest commercially released version of the map is available for more than 2000 cities throughout India with 1.15 million km of road networks. 

About NAVTEQ
NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 5,600 employees located in 216 offices in 53 countries.

For more information on NAVTEQ, please visit http://corporate.navteq.com . This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.