A new generation of mobile apps that navigates users around Australia’s maze-like uni campuses are ready to come online and escort students step-by-step to their classes.
Some of the world’s most prestigious universities including the University of Washington, have already adopted the indoor navigation technology behind the apps to develop live maps of their campuses.
Chris Taylor, a leading Australian location technology expert with digital mapping specialist MapData Services (MDS), will tomorrow show off the amazing technology to more than 400 IT experts at the Locate15 spatial event.
“University campuses can be daunting places, but with these apps students can be directed straight to the door of their next class,” Mr Taylor said.
“The technology, similar to that found in car navigation tools, uses a mobile phone’s GPS to show students where they are as they move around campus.
“Students can choose a route, search for points of interest and be guided with turn-by-turn directions.”
For students who opt-in for additional features, the apps can keep them up-to-date with all the hustle and bustle of campus life.
“Alerts about changed lecture locations, parking or transport issues and university events can be sent in real-time to the student’s phone,” Mr Taylor said.
“Cafes or shops can offer deals or discounts as the student passes by and special events or concert organisers can invite them to join in the fun via push notifications.”
Information collected by the apps can also provide the university with vital logistical data.
“The information can be analysed to regulate traffic patterns around campus and determine potential changes based on use and demand,” Mr Taylor said.
“Here in Australia, we’re already working with a number of organisations within various industries to implement this new technology.”
Commercial organisations such as airports, retailers, conference planners, casinos and other organisations with large physical footprints are using the same technology to engage more strategically with their customers.
“These apps are increasing sales and encouraging client loyalty by delivering highly relevant communications while consumers are in the best location to respond,” Mr Taylor said.
The Locate15 conference and expo is being held at the Brisbane Convention and Exhibition Centre from March 10 to 12.
