Asian Surveying & Mapping
Breaking News
China builds new dam in Tibet near Indian border
In a development that is a matter of concern...
Abu Dhabi’s Bayanat more than doubles 2022 net profit on revenue boost
Bayanat, a geospatial data products and services provider which listed...
Esri India Inks MoU with TEXMiN – IIT (ISM) Dhanbad
Esri India, the country’s leading Geographic Information System (GIS)...
China forms all-weather remote sensing monitoring system for all waters, islands: top aerospace authorities
China’s space technology was deeply applied in the country’s...
EU and Japan to improve Earth observation data through Copernicus
As part of a recent agreement, Japan will provide...
Indonesia deploys first student satellite through KiboCUBE programme
VIENNA - Indonesia has successfully deployed its first student...
Joshimath Crisis: ISRO Satellite Images, Reports Show How the Entire Town is at the Brink of Collapse
An eerie silence prevails over the small town of...
China’s space-tracking ship Yuanwang-5 returns from mission
BEIJING, Jan. 10 -- China's space-tracking ship Yuanwang-5 returned...
ISRO And MEA To Explore Business Prospects In Africa, Middle East, Latin America & SEA
ISRO, India's space agency, is looking to collaborate not...
Europe’s 1st solar sail mission successfully launched
This is the first time for NanoAvionics that one...

May 21st, 2013
Location Forum Releases Groundbreaking Data Privacy Guidelines

Location data is rapidly becoming the newest “information weapon” used by CIOs, CMOs, COOs and digital strategists to gain a competitive advantage.  However, the scale at which location data is being collected, aggregated, and shared without appropriate safeguards to protect personal information creates the potential for abuse or worse.

“Much like financial and healthcare records, location data can reveal an enormous amount of personal and sensitive information about an individual,” explained Natasha Léger, President, The Location Forum.  “These guidelines enable users and companies to understand the value of the information so that they can both take the appropriate measures to safeguard what type of data is disclosed along with how it is used and shared.”

This comprehensive work is based on over 8 months of interviews and contributions from senior executives in the location ecosystem along with front-line data managers – all of whom are dealing with privacy challenges day in and day out.

The problem with location data today is that it changes as it weaves through various hands—applications, vendors, developers, government, companies, data providers, and individual users. Another complication is the diversity of legal protections across countries and states that make developing a consistent privacy policy a moving target. All this is set against a business atmosphere of continuous pressure to develop innovative location-based products and services.

“Location data is becoming ever more commonplace and pervasive,” said Gary Gale, Director of Global Community Programs for Nokia’s HERE Maps.  “A business should be an expert in its own knowledge domain and not necessarily the location data domain. These guidelines help bring insight, clarity and focus to location data issues and bring practical, ready to implement guidance to all sectors of industry who are working with location data.”

Individuals are becoming more aware of data privacy and expressing frustration over the fact they have no control over what happens to their information once it is provided.  This is causing companies that deliver location-based products and services to feel an increasing amount of angst and concern over their potential risk exposure.

These Guidelines provide a framework for increased transparency around location data management, which in turn, builds trust with customers on how their location data is being used and shared. The risk assessment scorecard causes managers to step back and evaluate their processes, and lays out a roadmap to greater transparency and risk management.

“Companies who embrace these Guidelines will be sending a clear signal to the market that they take location data seriously, see it as a competitive advantage, and respect the individual users right to personal privacy,” said Arthur Berrill, Vice President Technology, DMTI Spatial.

The Location Data Privacy: Guidelines, Assessment & Recommendations are available at www.thelocationforum.org/privacy

About the Location Forum

The Location Forum is a non-profit, global industry consortium that provides leadership for businesses looking to capitalize on the advantages that location-based services, technologies and applications offer. Our focus on location data privacy, locationomics and location intelligence enables decision makers to better understand how they can apply location strategies across their enterprise. www.thelocationforum.org

The Location Privacy Council is the primary driver behind the Forum’s Location Data Privacy Initiative. The 11-member Council operates in a virtual fashion hosting monthly Executive Roundtables where members and invited experts discuss, debate and share knowledge on specific aspects of Location Data Privacy.